Some suggestions to use the tool better

The tool is made with the purpose of simplifying the rather complex process of figuring out what is the optimum price of your salon services. You must remember all the times, when you were perplexed, if the price you were putting on the chart was too high and will it lead to loss of many customers. Now with the help of this tool, you can find out how much would the customer be happily willing to pay for your services, and will keep coming to you. We have also suggested a few tips about simple things you can do in your salon, with minimum investment, which will help increase customer footfall by making them more satisfied.

In order to use this tool, you need to find out two major set of ratings:
1. The ratings for say 8-10 salons around your salon. (The ratings should be on all the 5 scales i.e. Skills, Products used, Advise offered, Courtesy and Environment of Salon. Then you can click |here| to find the average ratings, which you can enter in the tool. It would be preferable if you can find ratings for even more salons, the more the better, and it would be preferable if you can find the ratings for salons which are targetted at the same group of people you want to target (for example working age people etc). It would also be advisable if these ratings for other salons can be filled in by customers rather than yourself (This would provide a better picture, since after customer have to pay for services so their perception matters), about 10-20 of such ratings should be enough to give satisfactorily good results, although still more the better.

2. The ratings for your own salon. For this it would be ideal if you could ask 10-20 customers to freely provide feedback about your services (on the 5 criterion discussed above). Perhaps your salon is not yet functional, in which case there are no customers yet, in such a scenario, you can rate the salon yourself, making reasonable assumptions about the services you want to offer, comparing them with your neighbourhood salons and rakings them. You can click |here| if you want to find average for upto 20 set of ratings, and then enter both the values calculated in part one and two in the tool.

With the deep research and studies we carried out for four months, and after talking to a lot of industry experts and going through a lot of journals etc, and also making use of the Management lessons, we took in our MBA course, we also found certain very important trends in the hair salon industry.

One such finding was the importance of Customer Retention. Or in simpler words, to hold on to your existing customers. This can be seen in various ways as an indicator of how well you are performing. First of all, one very important question you need to ask your customers (or you can know the answer without asking, if you know your customer for long) is "Would you recommend this salon to anyone?". This single answer is the biggest reality check for a salon, as to how is it performing. If a lot of new customers come to the salon, saying I was recommended here, the salon is doing really good, while if that's not happening, there is a scope of improvement, which we would like to suggest through some key suggestions.

-- Improve skills, use training for employees, find out the latest in technology, provide the best hair care available to the customer

-- Use good quality products and tell your customers more about why they are good

-- Advise your customers about what would be best for their hair, find out their problems and make an effort to solve them, show interest in the hair, that's the best thing you can give to your customers

-- Be courteous, polite, well mannered, if you want higher end customers to frequent your salon, you have to behave as an high end salon, and remember these customers have deep pockets

Know your customers: your regular customers need special care and attention, keep records of them, make them feel special, play their favourite music, remember what cold-drink they like to drink

-- Create an environment to soothe, where a person can feel relaxed and at ease, play nice music, offer some refreshments, have a nice scent in the air, maybe offer a free wifi connection and latest magazines for customers who have to wait, for or during service etc

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